Training on TV programme planning
Training
- Date:
- Location:
- Tirana International Hotel, Consortium Room
- Organized by:
- OSCE Presence in Albania
- Source:
- OSCE Presence in Albania
- Fields of work:
- Media freedom and development, Democratization
About
The workshop is divided into two parts:
The first part (on 23 September) will be dedicated to the relevance of media market research, methods and approaches to how local TV stations with limited financial means can obtain audience data and process it.
In the second part (on 24 September), TV programme planning directors will be introduced to different approaches on how to use the data obtained, what conclusions can be drawn, how to build a strategy for their TV channel, and how to plan and produce a programme based on the data.
Trainers: Graham Mytton, Frank Schiller.
Resources
Contact
